What is the ‘language’ they use in their day-to-day work? The topic of a Keynote Speech changes depending on who your audience is, for example, a speech to the whole company has a more general language than a speech to the Marketing Department who has a specific language. What is the outcome you want to achieve with your event? For more information see our article: The Impact of a Keynote Speech. For example, an annual event is an opportunity to reflect and plan forward, a seasonal event is an opportunity to align strategy, agree on targets & improve actions, and an anniversary is an opportunity to celebrate, etc. The topic of the Keynote Speech works to achieve the general outcome of your internal event by aligning & inspiring your audience. What is the theme, question, or message of your event? Most internal corporate events have a theme that can frame the topic of the Keynote Speech. And in my experience, the best way to find the topic of the Keynote Speech is to discuss it with the Speaker Design it together, you and the Speaker.īy following the formula below you start with the unique needs of your event and then engage the Keynote Speaker’s experience in the most optimal way so together you co-create the speech TOPIC: The means that the topic of the Keynote Speech should be driven by your needs, not by someone’s speech topics. The topic of a speech is not the most important thing.Įvery Keynote Speech should be tailor-made because every event is unique. For more information see our article: The ABC of the Best Keynote Speech. The topic of a speech is therefore only a framework to engage the audience in the uniqueness of your event. This may sound unusual, however, in my experience, the impact of a great speech is not about what a Speaker says but about how they made the people feel. In the 1000’s of events I’ve participated in the first insight I want to offer on speech topics is: The topic of a speech is not the most important thing. The goal of this article is to give you five simple steps to follow so you can find the best Keynote Speech TOPIC for your internal event. So what should they speak about? What is the best Keynote Speech topic for your event? What is the Best TOPIC for a Keynote Speech? You are organising an internal event and you want a Keynote Speaker to open your event and set the tone for everything that follows.
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